How many times have you been approached by an SEO company and been told “Give us X pounds and we guarantee we’ll get your website ranked No.1 on Google for 5 key words or phrases?”
If your firm is like most firms we’ve spoken with, it’s become a weekly event. Emails, letters and phone calls flood your office, all promising the same thing: a website ranking high in the Search Engines for a variety of key words.
The problem most firms experience is two-fold:
(1) All of the marketing firms want most, or all of the money up front; and
(2) You never rank well for the “money” keywords.
So after dropping £5-15,000 and having zero new clients to show for it, you start over with a new company, or give up on the internet altogether as a source of new client referrals.
Why Ranking High in the Search Engines for the “Money” Keywords is SO IMPORTANT for Your Business (and why you should contact us immediately!
Recent studies have shown that more than 80% of British consumers turn to the Internet FIRST when looking for a product or service they need.
That means 4 out of 5 prospective clients start their search online…NOT in the Yellow Pages!
And if you look at the reason from the perspective of the client it makes sense: ALL Yellow Pages ads are limited in size and therefore contain limited information. Usually just the firm’s name, address and number.
But in your website, the amount of information you can provide to a prospective client is nearly unlimited: Pictures, Videos, Audio content, Press Releases, Articles you authored and Awards you’ve received are just some of what the client wants to see (or hear) to make the decison to do business with you.
Sadly, you can build the most awesome website ever produced for a business, and still have it buried on Page Five of the Google search results for the most important keywords.
Why does Google do this to you?
Simply put, Google and all the other search Engines are looking for certain types of information, both on your website (on-page optimisation) and on other sites that link back to you (off-page optimisation).
If your site is missing most of this crucial information, Google will decide that your site fails to meet the needs of the researchers looking for information related to your keywords, and they will bury you in the back pages of the search results.
How Important is it to Find Your Site on Page One of Google?
For the past few years, Google has garnered around 65-70% of all Internet searches. That means 7 out of 10 prospective clients use Google to find a business in your industry.
About 42% of those searchers never look past the first 3 listings found on Page One of the search results.
85% never look past the first page of search results. Of the remaining 15% only 1% looks past Page Two of the search results.
This means that 99% of the people who use the Internet to find a business never look past Page Two of the search results.
If you are on Page 5, 6 or 7 of the results for a particular keyword, you are essentially invisible.
So How Do I Get My Site to Page One on Google?
Getting to Page One for the various key word and phrases used by people who want to spend money with a business likes yours, is not all that complicated…it just takes some time and a cohesive plan to incorporate most or all of the factors Google looks for when ranking a site.
As experts in ranking on Page One of the Google Search Results, we know precisely what Google wants to see, when they want to see it and where they expect to find it.
This usually involves a combination of making some subtle changes to your existing website (something your webmaster can do for you, if you have one) along with getting your website linked to various types of sites that will tell Google that YOUR site is an ‘authority” site for a particular key word or phrase, and cause Google to re-rank your site onto Page One for that word or phrase.
You Don’t Pay Us UNTIL Your Site is on Page One of Google for Your Selected Key Word or Phrase
This is where we stand apart from most of the other SEO firms.
We give you the results we promise, or we don’t get paid.
It’s that simple.
No tricks, no catches.
We will determine which keywords and/or phrases are the ones used by the people who are actively searching for businesses in your trade. We will optimise your site for that specific word or phrase.
When Google moves your site to Page One for that specific word or phrase for a set period of time (2-4 weeks, on average) we get paid.
If Google fails to move your site to Page One for that specific word or phrase within a set period of time (90 days, on average) we don’t get paid.
It doesn’t get any simpler than that.
I’m Intrigued and Want to Learn More. What Do I Do Next?
Click on the links below to review the different services we have to offer, and follow the directions found on the specific services page to get started.